Eye-tracking: Where and why is it useful?

Have you heard about eye-tracking? Are you wondering where and why is it useful? Come and find out! Our speakers Miroslav Suchý (Co-Owner & Eye Tracking Specialist; UX Focus) and Carsten Gondorf (Area Manager – Scientific Research CE; Tobii Pro) will introduce how eye tracking can be used as a method within following fields:

• usability testing (testing wireframes, A/B testing, web usability),
• market research (commercials, online, print, packaging, shopper research),
• scientific research (mental disorders, developmental research, reading research, primat research).

The event will be held at Modrá posluchárna at the Charles University building in Celetná street 20 at 7 p.m. Official language is English.